Promotional Products For Trade Shows
When people browse through trade shows or other events where companies are allowed to set up booths, they rarely know what they are looking for. It is natural for people to want to be entertained or offered something for free. Handing out pamphlets and nothing else is a good way to lose their attention. Merchants offering customized items that they ordered from their local printing company will see more interested participation. If a person is given a gift before hearing a sales pitch or being provided with information about products, they are likely to be more receptive. Promotional products make excellent ice breakers, and companies that offer creative, eye-catching promotional products are more likely to be remembered.

Promotional Products For Employee Or Customer Appreciation
Customized products can also be used as an award for existing customers or employees. Giving a free gift is not only a good way to show appreciation but also a way to remind everyone about the services and products you provide. For example, a customer or employee who wears a free shirt with the company logo may strike up a conversation with one of their friends. If the shirt is interesting or thought provoking, their friends are likely to ask questions. It is common knowledge among business owners that the best form of advertising is word of mouth, so free gifts can be a beneficial marketing strategy. When given as gifts, promotional products help people remember the company’s name. Since the goal is to remain in a person’s memory, companies should select their promotional products strategically.

Choosing The Right Promotional Products
Every company must decide which types of promotional products fit their purpose. The following are some examples of promotional products that will entice potential customers:

• Apparel is a common choice. From infant shirts to specialized athletic wear or hats, nearly any company can utilize some form of apparel.
• Automotive accessories are good for companies such as auto insurance providers, vehicle repair shops and other auto-related businesses.
• Bags can be used by nearly any type of company, and these items are good choices since many people will use them frequently.
• Food, beverages, candy and snacks are all useful for companies that sell products related to edible items.
• Clocks, computer accessories, desk items and calendars are all good choices for companies whose clients likely work in the office. These are items people frequently see because they are on their desk.
• For medical companies, health care accessories are useful. Pill containers, first aid kits and pedometers are just a few examples of useful items that people will frequently use.
• Products such as golf accessories, tools, kitchen accessories and travel items can be used by just about any company.

For more standard options, there are also plaques, awards, badges, lanyards and other printed forms of recognition for employees and customers. With everything from standard to eco-friendly choices available, there is no need to spend hours searching for customized promotional products, just call your local printer.

Does your company have a company brochure? If so, when is the last time it was updated? Companies are forgetting to keep their business cards, their corporate brochures, corporate stationery, their logos & promotional products, their white papers…updated. What if you are offered the opportunity to participate in a job fair? Are you ready to rock-n-roll? Can you leave today? Do you have something presentable to offer to potential employees? If the answer is no to any of these questions, WHY?

Some of the most creative marketing and ad campaigns were on display at the CES Conference in Las Vegas this past week. Just amazing print campaigns…it’s just NOT dead. The latest and greatest of consumer electronics were on display along with extremely creative product brochures and marketing campaigns IN PRINT. It makes sense….no one can afford to give away their items/ideas/products, so they had AMAZING print pieces to give away.

Dipuma Printing & Promotional Products could be your one stop shopping experience for an good old fashioned, corporate update (a bit of an oxymoron, isn’t it?). We have in-house design staff that can help take what you have designed already (or what’s hiding in a box under your desk) OR can help you start from scratch.

What does a company need to have on hand, in print form?

BUSINESS CARDS: Sometimes a business card is the last thing someone sees after a first meeting. Sometimes you never get to meet the person you are looking for, and you have to leave a business card to be used in more of a “calling card” manner. Business cards need to WELL REPRESENT you and your business. In the instance of the CES Conference, it better be an interesting business card, or it might get tossed aside.

CORPORATE BROCHURES: Corporate brochures do not have to be terribly in depth, but they do need to have some pop. Some personality. Details such as hours of operation, complete lists of services or prducts, an “about us” section, all need to be included. And kept updated.

STAFF PHOTOS: In this day and age of digital media, it’s always good to have updated pictures/images/photos of your staff and your office. People want to see that you are real. These pictures can be included in your company brochure.

LETTERHEAD: There is so much information on the web about corporate literature (stationery) and how personal thank you notes/letters are still extremely appreciated. It is NOT a lost art. Think about it. If someone takes the time to write a thank you note, do you take it seriously? Of course you do. That takes time. Simple letter head or notecards with your company logo on it perfect for that quick thank you for meeting attendance, something out of the ordinary a staff member did. Just a little something.

It’s always  better to be prepared than to be scrambling when you need something. Contact DiPuma Printing and Promotional Products and let’s get started on getting your company updated with personalized business cards, brochures, and corporate stationery. Call today – we’re here!

Printing companies are an extremely versatile lot. Vast improvements in digital printing technology have made it easy for commercial printers to produce large runs of printed materials in an impressive range of colors, shapes, inks and paper types. This new technology reduces printing costs by eliminating the need for disposable items like plates, screens and filters. It also dramatically reduces the cost of ink.

These technological advances allow commercial printing companies to produce a dizzying array of products and services. These include:

• Direct mail and newsletters to help your business earn new clients and keep current customers
• Letterheads, invitations and embossed materials to convey a highly-polished image
• Instruction manuals and product sheets to promote and inform
• Brochures and catalogs to broaden your firm’s geographical reach and demographic base
• Pocket folders, envelopes and other stationery to make your brand ubiquitous

Commercial printers enjoy several additional advantages over small-scale, in-house printing operations. For starters, these businesses enjoy economies of scale. They save substantial amounts of money by sourcing their printing materials in bulk and keeping their equipment online and well-maintained at all times. When you hire a printing company to complete a job for you, your new printing ally will pass these savings along to your business’s bottom line. Importantly, your business will benefit from placing large, consistent orders: Since the initial layout and design phases of a printing job account for a significant portion of a printer’s total expenses for the project, bulk orders will have a far lower per-item cost than small-scale orders.

Commercial printing companies are also experts at creating a professional, successful image for each of their clients. The design services available even through small commercial printers are impressive. Surprisingly, technically-proficient business owners would have trouble replicating the polish, gloss and professionalism that professional printers can achieve in their design studios. Such high-quality production sets these organizations apart from do-it-yourself printing projects.

State-of-the-art layout and design programs powered by Microsoft and Apple have revolutionized the art of printing. Meanwhile, leaps in hardware technology have enabled commercial printing businesses to imbue virtually every type of paper and plastic material with detailed informational and promotional images. With commercially-printed informational and promotional materials on your company’s side, potential customers will get the sense that you are an industry leader before they even begin to read about your products and services.

Promotional Products

Successful companies are taking advantage of the digital revolution to commission the production of all manner of promotional and branding materials. These are not just seldom-used knickknacks that serve only to occupy space in their recipients’ drawers or cupboards. The promotional materials available through modern digital branding services are vibrant and memorable. They are perfect for distributing to prospective clients at business conferences in order to drum up new business and for handing out to current employees in recognition for excellent service. Classic commercially-printed promotional products include:

• Pens and pencils
• Shirts, sweaters and hats
• Lanyards
• Golf bags, shirts, balls
• Mugs and cups
• Chairs and cushions
• Awards
• Mouse pads and other electronic equipment

America’s printing company businesses stand ready to take your business to the next level. Before you become mired in a complicated in-house printing project, look more closely at the affordable, versatile services that you can get with a professional printing company. You will be glad that you did.

Visit our website (recently updated) for all of our promotional product offerings. We can screen print on just about anything! Promotional products are a great way to announce things like “moving” or number changes, hours of operation changes, etc.

What can we make for you that would help promote YOUR business? Let Houston’s favorite promotional product and printing shop help you or your company out! Cal today!

DIPUMA | Houston Printing & Promotional Products Company

The new store front is updated, fresh and ready to push out some GREAT promotional products and print shop projects. We are actually moving over the weekend and will be open for business on May 29th, after the long weekend. We chose the long weekend for our move so our loyal customers will continue to have the services right there as needed.

We’d love to continue working with you after our move and we’d love to see you visit the new store! Give us a holler and let us know when you’ll be stopping by. We’ll be honored to give you a tour!

The Austin Booster Club was very excited that we complete the job as scheduled, as they have been burned many times in the past. This was the first time they were able to offer a program at their FIRST football game. We look forward to working with the Austin Booster Club on future programs, printing needs, and promotional products.

GO BULLDOGS!