How to Pair Fonts for Your Houston Print Design

Posted by Courtney Johansson - October 20, 2016 - Blog, Commercial Printing, Commercial Printing Company

As a Houston printing company, we know that typography is one of the most crucial keys to good graphic design. Whether you’re creating a design for your business cards, letterheads, flyers, or logo, choosing the right fonts is critical. You want to choose fonts that represent your business tone well––ones that are aesthetically pleasing and easy to read. Choosing multiple fonts allows you to add eye-catching variety to your design, but there are right ways to mix fonts and there are wrong ways to mix fonts. For starters, a good rule of thumb is to choose only 2 good fonts. Too many typefaces can cause chaos in your design––and not the good kind of chaos. Here are a few other tips to help you with your design.

Try Something Bold

Don’t be afraid to pair a flashy font with a more conservative font. The bold choice will quickly draw attention to the main points you want to make in your design, while the more simple choice will offer the details for the information in an easy-to-read manner. The only caveat? Don’t use a busy font for large paragraphs of text. It will be hard to read and your audience will lose interest. When it comes to body text, simplicity trumps glamour.

Avoid Pairing Similar Fonts

 

Choosing two similar fonts can quickly turn your viewers off from your design. For example, choosing two sans serif fonts can be disconcerting for the audience because the two fonts are just a little bit off. Likewise, choosing two thick, bold fonts will be confusing for the viewer because the weights will compete with each other. Your viewer will not know where to look first. Choosing two fonts from the same style category will immediately throw off your design.

Play Around with Different Weights

 

Not comfortable mixing two different fonts? That’s okay. Pick a classic font that you love and change up your design by using a heavier weight for emphasis. Use a thick, bold font to draw attention to your headers, and use a lighter font for your body text. Staying in the same font family is the perfect way to add depth to your design without getting too crazy.

Keep it Consistent

 

Consistency is absolutely crucial in design. It helps your audience filter information. Choose one font for your headers and another for your body text so that viewers can quickly discern the message you are trying to express.  

Once you’ve chosen the perfect fonts for your print project, you can move forward with your design. Once you’re ready to print, give your favorite Houston printing company a call.