Why Print Still Matters

Posted by Courtney Johansson - August 31, 2016 - Blog, Commercial Printing, Commercial Printing Company, Offset Printing, Printing Company

Is print dead? Quite the contrary

You’ve probably heard it a million times––print is dead. Despite the rumor that print is a waste of resources, we believe print is alive and well. It’s not dying, it’s simply changing. And we’re not just speaking as a printing company, we’re speaking as consumers and observers. Print is still worth your time and money, and no matter what the critics might believe, it’s here to stay. So why is print still so effective after all these years?

Print is personal

Anyone can send a quick email or a mass tweet saying “thank you for the follow.” Anyone can create an online ad or write a Facebook post promoting a new product. It’s quick and easy, but it’s also very impersonal. With a print ad or business card, your customer can feel a tangible connection to your business. The printed product shows a level of effort that isn’t easily achieved with online advertisements.

Print is refreshing

Nowadays, we are bombarded with information on the internet. With banners and ads screaming at us from every corner of the web, it can be easy to get overwhelmed. With a printed flyer or business card or informational packet, your potential customer can feel relaxed because they only need to focus on the information at hand––they needn’t worry about pop-ups and other ads vying for their attention. Chances are, they’ll be able to really soak in the information that your print media has to offer because they won’t have the other distractions that come with online information.

Print is effective

Because we see so many different advertisements online, we tend to filter what information we soak in and what information we ignore. It’s like putting on blinders. We start to ignore the ads on the side of our Facebook timelines and keep scrolling right past the promoted posts. But with print, the customer has a piece of information they can physically connect with, so it’s harder to ignore. It’s more difficult to filter print ads because we’ve become so accustomed to digital media that print is now different and exciting to us. With print, it’s likely that your customers will remember your company a lot better than they will the other guys.

Now, we’re not saying that digital advertising isn’t good for your business. It definitely is. There are many pros and cons to both print and digital advertising–-just like all things in life, each has its strengths and weaknesses. However, we firmly believe that print is good for your business, and using the resources necessary to adapt print into your marketing plan is worth it. Print can increase brand recognition, allow you to connect with your client-base, and give your customers a better idea of what your company has to offer.

Even if print advertisements are not really in your marketing game plan, other print products besides advertisements can help boost your business and increase sales. With print, the sky’s the limit. Custom business cards allow potential clients to keep your information handy and the physical card helps them remember you when the time comes for them to use your service. Custom stationery, like envelopes and letterheads, helps increase brand recognition, so your clients learn to recognize your logo and remember your brand in the future. Custom newsletters help keep your clients in the loop and make them aware of upcoming events, industry news, and new products.
Whatever you need printed, we are here for you. Whether it’s high-quality printed menus, informational pamphlets, or promotional products, we’ll gladly work with you to help make your business the best it can possibly be. Come find out why we’re the best printing company in Houston.