Paper Selection Guidelines For Your Business Marketing Efforts

When choosing a type of commercial paper for business marketing purposes the correct choice is one of the most important decisions you can make. You should consider the brightness of the paper, the type of coating that every style of paper features, the projected weight of 500 sheets and the texture of every type of paper.

The Thickness

Using particularly thin paper can allow your company to save a large amount of money if you are sending thousands of brochures or large packages that are filled with information to potential customers. In spite of this benefit, various studies have indicated that ink on thinner paper fades much more quickly than print on paper that is exceptionally thick or laminated.

The Weight

When comparing one type of paper to another, commercial printing companies determine the total weight of 500 pieces of each type of paper, and a stack of 500 sheets is called a ream.

Text Stock And Card Stock

Text stock is frequently used to create the pages of books, and this style of paper is usually much thinner than cover or card stock. In contrast, card stock is thicker. This type of paper is used to make the covers of books, the pages of instruction manuals for new products and postcards of all types and sizes.

The Texture

A printing company can provide paper with a rough texture, a smooth surface or a texture that features numerous patterns to add a dimension to your collateral materials. Textured paper is also available in different thicknesses.

Selecting Coated Paper

Glossy paper is shiny and can reflect light and some images. Companies that provide digital printing services charge a higher price for paper with a glossy surface because the ink that is printed on this style of paper requires additional step and materials, but it will last much longer than the text or images on most types of paper with a different surface.

Paper that has a matte coat or a dull finish is usually used to make large reports that have hundreds of pages, and this type of finish provides the maximum level of readability because the paper rarely reflects light. Most printing companies use uncoated paper to make the pages of books, and these pages usually feature an off-white tint.

Creating Banners

Most professionals will use paper or a stronger material with a glossy finish when designing banners. The paper will be given a background color of bright red, blue, green or yellow because these colors are able to catch a passerby’s attention and encourage them to read the advertisement.


Commercial printers provide at least five types of lamination that will protect paper from water, ultraviolet light, ice, snow, being folded or being torn. An automated machine is used to add the lamination to the paper, and instead of charging one large fee, the printer will charge a set, low price for each piece that is laminate.

Bond Paper

This style of paper is frequently used for letterheads and envelopes, and manufacturers add cloth fibers to most types of bond paper in order to increase their durability.

Selecting The Color Of The Paper

Paper is available in a vast range of colors from soft white, white with a cold blue tint or a whitish color with an added beige tone for a subdued presentation. To make an impact statement, paper is available in blue, yellow, green, orange, pink, and a variety of vivid colors.

The Brightness

The brighter a piece of paper is, the more readable the printed text will be. The level of brightness will determine how much light the paper will reflect and affect the sheet’s opacity, which is the visibility of the print on a piece of paper when a person is viewing the unprinted side.

Commercial printing professional can help you with your paper and ink color choices and can recommend the best options to give you a finish product that addresses all of your objectives.