It’s the most wonderful time of the year… to get your company’s name out there! The holidays are no doubt the easiest time to market your business. If you haven’t taken a look at our catalog, you’re missing out on the THOUSANDS of promotional products we offer. For this time of the year, we like to highlight our favorites because…
As a Houston printing company, we know that typography is one of the most crucial keys to good graphic design. Whether you’re creating a design for your business cards, letterheads, flyers, or logo, choosing the right fonts is critical. You want to choose fonts that represent your business tone well––ones that are aesthetically pleasing and easy to read. Choosing multiple…
If you need a large number of printed materials, be it menus, brochures or business cards, you have a choice between two types of printing methods: digital and offset printing. Most Houston commercial printing services offer both, and it is important to understand the pros and cons of each system of printing before you select one for your project. Digital…
Making the most effective use of your company’s promotional budget can help you increase your profitability in the competitive marketplace. For 2014, the hottest Houston promotional products include tech-savvy gadgets, functional personal items and apparel with real appeal. Here are ten of the top promotional items for this fiscal year. Custom Printed Stylus Pens Stylus pens allow easier typing and…
When marketing your business in Houston, promotional products can be an invaluable part of your advertising strategy. Understanding how to choose these products allows you to create strong campaigns that stick with customers and drive sales. Understand Your Target Market Before you can consider promotional items; you need a good understanding of who you are advertising to. Analyze current customer…
Prominent local landscape designer Suzanne Longley was recently the subject of a feature article in the Houston Chronicle that paid tribute to her artistic skills and her exquisite garden. A former prima ballerina who danced with the Houston Ballet, Longley is planning a move to the family farm and organic nursery in Brenham, Texas, and is currently looking to sell…
Promotional products are a proven way to reach new customers and improve your corporate reputation among your existing clientele and potential customers. Numerous studies have demonstrated the effectiveness of promotional items in attracting and holding consumer attention for your business. Choosing the right Houston promotional products for your business marketing campaigns can help you make a real impact on your…
One of the most effective and affordable forms of advertising for your Houston business are low-cost promotional products, such as those available from a commercial printing company. When it comes to giveaways and branded merchandise, these items can do more to help you create an image for your business and expand your customer base than nearly any other type of…
Most people give little thought to how various printed materials are produced. If you own a business and are trying to promote it, though, your first step should be to hire a Houston commercial printing firm. Handing the job over to the professionals is smart, but it is also wise to have a basic understanding of how the industry works.…
When choosing a type of commercial paper for business marketing purposes the correct choice is one of the most important decisions you can make. You should consider the brightness of the paper, the type of coating that every style of paper features, the projected weight of 500 sheets and the texture of every type of paper. The Thickness Using particularly…